Hugh Forrest Interview for BackstageBiz.com

In this 30-minute audio interview, SXSW Interactive Festival Director Hugh Forrest shares the hilarious story about how he first got involved with SXSW, how he and his team keep the festival relevant and engaging year after year, the importance of community in the interactive space, how they are working to address the infrastructure problems due to crowding in Austin during the festival, and why it’s important to plan your festival, but also “surrender to serendipity”.