Services

View testimonials for Green Room Strategy

GROW MY MUSIC BUSINESS

Private one-on-one coaching:

It’s a great time to be an artist. With fewer gatekeepers standing in the way and democratized access to global music distribution, artists now have more opportunities to make money and maintain creative control than ever before.

Far too many artists hope that getting signed by a label or aligning with a powerful executive will be the solution to leveling up in the music business, but as the saying goes “hope is not a strategy”. The reality is that artists need to be in the driver's seat of their career and build lasting relationships if they truly want to take advantage of the opportunities the new music business provides.

Social media and streaming platforms have changed the way music is discovered by aggregating hundreds of millions of fans around their music interests. They now make it possible for artists to reach fans directly, but the challenge is that those audiences are fragmented across many platforms and competition for their attention is intense.

Independent artists also have to do everything that record labels have employees for (marketing, admin, playlist pitching, radio, tour support, PR) on top of writing, recording, and performing music. Doing it all alone is exhausting, but schmoozing is a drag and it’s hard to know where to focus resources among countless options.

To help alleviate some of these challenges, I’m offering one-on-one music business coaching for professional artists that provides steady, clear, and actionable progress toward specific music business goals.

This program is for artists who need:

A trusted confidential advisor
To define their target audience and brand narrative
To understand how to build a cohesive web presence that appeals to the right fans
Single/Album/Video release strategies
To learn effective long term relationship building techniques for the music business
Guidance on tools, vendors, and prospective partners
An accountability partner to help keep on track
A discreet sounding board and strategist for new ideas and projects

Available via bi-monthly Zoom sessions lasting between 30 and 90 minutes each.

Testimonials for John Lucchetti and Green Room Strategy

BRING MY PROJECT TO LIFE

Project Development:

Bring your idea and we will collaborate to make it better than imagined. As strategists and music business professionals we take the time to understand your goals and identify the right strategies, tools, and experts that will help move them from concept into an engaging new reality.

We have cultivated a strong network of proven leaders and innovators spanning Music, Tech, AR/VR, Film, TV, Live Events, and more.

OPTIMIZE MY WEB PRESENCE

Web Presence Audit & Target Audience Report:

In 2024 Global music discovery mostly happens on Social Media and Streaming and the music industry looks at those accounts to see if an artist can build an audience.

Fans want to interact with your music on their platform of choice, so it’s critical to have a cohesive web presence that cross promotes all of your other online accounts.

You put your heart and soul into crafting the best music possible, so why send fans to an online experience that is outdated, siloed, meandering, or disconnected from your brand?

Work with us to optimize your web presence so that it attracts the right fans and helps build a stronger emotional connection with them.

Includes:

Target Audience & Visual Identity Questionnaire
Comprehensive Web Presence Audit report
Artist Bio Update
45-minute zoom meeting to discuss action items

PUBLIC SPEAKING AND MASTERCLASSES

John Lucchetti provides actionable business insights for artists, creative entrepreneurs, and organizations.

Past speaking engagements include:

Popular & Commercial Music Graduate Class Loyola University New Orleans
Technology & Management Program at UC Santa Barbara
The Business of Being An Artist Panel at Spyhop
Santa Barbara Rotary Club
The Business of Virtual Reality Panel Moderation
NordicLA Music Summit