Services

View testimonials for Green Room Strategy

GROW YOUR MUSIC BUSINESS

Private 1:1 Coaching with John Lucchetti

The music industry has changed, and for independent artists, that’s both an opportunity and a challenge. You’ve got more tools, platforms, and access than ever before.

But you’ve also got more decisions to make, and more hats to wear, than any one person should.

If you’re tired of trying to figure it all out alone, this is for you.

Sound Familiar?

  • You’re building momentum, but feel scattered and overwhelmed

  • You know you’re capable of more, but aren’t sure where to focus

  • You’re navigating releases, partnerships, or business decisions without a clear strategy

  • You want a trusted sounding board, someone who gets it, but isn’t trying to “manage” you

What You’ll Get

Bi-monthly coaching sessions (30–90 minutes via Zoom) focused entirely on you and your goals.

This isn’t a content dump. It’s a collaborative relationship, grounded in experience, built on trust, and focused on forward motion.

Together, we’ll work on:

  • Defining your audience and brand narrative

  • Developing release strategies for singles, albums, or videos

  • Building a cohesive online presence that actually connects

  • Identifying the right tools, vendors, and partnerships

  • Strengthening your business relationships, without the schmoozing

  • Staying accountable to what matters most

This is for professional artists who want steady, strategic progress, without the industry smoke and mirrors.

Coaching is available by application only. If you’re serious about taking control of your career and building with intention, let’s explore if this is a good fit.

Contact us here to apply for one-on-one coaching with John.

GROW YOUR AUDIENCE

Marketing Strategy & Optimization

Great music is only part of the equation. Getting it heard by the right people takes intention, strategy, and the ability to focus your efforts in the places that matter most.

That’s where we come in.

What We Do

We don’t run your ads or pitch your playlist.

We help you think strategically, so you know what to do, when to do it, and who to trust to help you execute it.

We’ll work with you to:

• Clarify your brand narrative and how it connects with your ideal fans

• Build a high-impact marketing roadmap around your music, video, or project releases

• Identify your strongest marketing assets, and where you may need support

• Optimize your web presence so your campaigns actually convert

• Connect you with trusted vendors (PR, ads, creative, tech) that fit your needs and budget

This isn’t about doing more, it’s about doing what works for your career, right now.

 Who This Is For

This is ideal for independent artists or creative teams who:

• Want to stop guessing and start marketing with a real plan

• Are preparing for a release and want to build real momentum

• Are tired of vague advice and unreliable vendors

• Want guidance on how to market without selling out or burning out

Let’s Make a Plan

If you’re ready to approach your marketing like a pro, even if you’re doing it independently, let’s talk.

Contact Us for Marketing Strategy Support

BRING YOUR PROJECT TO LIFE

Creative Development & Execution

You’ve got a vision, maybe it’s a show, an entertainment project, a series, or a cross-platform experience.

Whatever shape it takes, you don’t want to just “get it done.” You want it done right.

That means building it with intention. And with the right team around you.

What We Do

We collaborate with you to shape your concept, strengthen it, and develop a strategy that brings it into the world with clarity and impact.

From creative direction to logistical planning, we bring an experienced, strategic lens to everything we do.

You bring the idea. We’ll help you turn it into a living, breathing project that resonates.

What You’ll Get

  • Strategic guidance to refine and elevate your concept

  • A curated action plan tailored to your timeline, goals, and audience

  • Access to a trusted network across music, film, tech, AR/VR, TV, and live events

  • Recommendations for the right tools, platforms, and collaborators

  • Support from ideation through execution

This isn’t just about “launching something.” It’s about building something worth launching.

Ready to Build?

If you’ve got a project in mind and want to bring it to life with clarity, creativity, and a trusted partner by your side, let’s talk.

Contact us here for all project development inquires

PUBLIC SPEAKING & MASTERCLASSES

Workshops, Panels, and Guest Lectures with John Lucchetti

John delivers grounded, actionable business insights for artists, creative entrepreneurs, and organizations navigating the evolving creative economy.

His talks are designed to cut through industry noise and provide real clarity on what it takes to grow a career, and a business, in today’s music and entertainment landscape.

Whether in a classroom, boardroom, or on stage, John brings a rare blend of industry knowledge, empathy, and strategic thinking that resonates with both emerging creatives and seasoned professionals.

Past Speaking Engagements Include:

  • Loyola University New Orleans – Popular & Commercial Music Graduate Class

  • UC Santa Barbara – Technology & Management Program

  • Spyhop – The Business of Being an Artist panel

  • Santa Barbara Rotary Club

  • NordicLA Music Summit

  • The Business of Virtual Reality – Panel Moderation

    Contact us here to bring John to your next class, panel, workshop, or event.