Green Room Strategy Provides Artist Management Consulting, Music Marketing Strategy, & Entertainment Project Development.
The world needs leaders, trailblazers, innovators, and creators who will forge a path forward, undeterred, leading change and inspiring others along the way. The modern music business is not about shoehorning old methods onto new platforms, it’s about creating a new collaborative reality with focused intent.
Regardless of external events, most artist struggles are the result of random acts of improvement rather than strategic action coordinated to create steady, clear, actionable progress toward specific goals.
Green Room Strategy lives in the service of artists who are meticulous with their craft, but also know they're capable of more. We’re for people who believe in the power of remarkable art paired with authentic fan communities.
A Smarter, Faster Way to Build Your Music Career
OUR SERVICES
Grow My Business
One-On-One Coaching:
Work directly with John Lucchetti via bi-monthly zoom sessions to develop a strategic plan that builds momentum toward your specific music business goals. Program Details »
Grow My Audience
Marketing Services:
Think of GRS as your trusted advisor, connector, and strategist for music, video, and entertainment projects. We have cultivated a strong network of proven leaders and innovators spanning Music, Tech, AR/VR, Film, TV, Live Events, and more.
Get access to trusted top notch talent and amplify the reach of your project.
Bring My Project
To Life
Project Development:
We maximize opportunities beyond what you think is possible. Bring your idea and we will collaborate to make it better than imagined. As musicians and creative professionals we take the time to understand your goals and identify the right strategies, tools and experts that will help move them from concept to community.
FEATURED PROJECTS
Alan Parsons
Paul Mecurio
William Lee Golden
and The Goldens
White Rabbit Productions
Gary Jules
Musicians
For Kamala
WHAT PEOPLE ARE SAYING
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John Lucchetti started working for me two years ago. We were so lucky to find a man of his talent, creativity, and execution. He has been a major asset to our team, and has increased our visibility tremendously. He knows social media inside and out. He's quite remarkable with coming up with unusual campaigns that have made myself, and my family much more visible . We almost coordinate everything around John, because he has quickly become the nucleus of our team. I find John to be an asset to any team he plays with and recommend him highly.
William Lee Golden
5x Grammy Winning artist, Opry Member, and Country & Gospel Music Hall of Fame Inductee, William Lee Golden and the Goldens, Oak Ridge Boys. -
I initially hired John Lucchetti to help out with my online marketing strategy and he has since gone on to bring multiple high profile music projects to the table. He elevates projects by going far beyond what is asked, knows how to bring the right teams together, and is a pleasure to work with.
Alan Parsons
Grammy Award-Winning Engineer, Producer, Songwriter. The Alan Parsons Project, The Beatles, Pink Floyd, Al Stewart -
If you're building a team, I recommend putting John on it. In the indie music world, we're all forced to wear a lot of hats. But having John involved has allowed us to spread the load, which he carries with aplomb. It's reassuring to see that he truly understands the project and is always thinking of creative ways to push things forward. Whenever I run out of ideas, I can be sure that he's got a few in his pocket that I hadn't considered, which makes his participation invaluable. Plus, he's trustworthy, conscientious, and always happy to connect us with amazing people.
Al Sgro
Producer/ Manager/Partner, Gary Jules (UK Christmas # 1 for Mad World), Down Up Down Records, JEX Records -
Additional Testimonials