Artists Who Win Today Think Like CEOs
The new music industry doesn’t just reward talent. It rewards artists who understand how to lead their brand, grow their business, and play the long game.
Creating great music and working hard is essential, but lasting success demands more. It requires aligning your creativity with clear strategy, intentional growth, and a vision that turns your art into a sustainable career.
Artist Strategy & Development | Music Marketing | Creative Project Execution
Most artists don’t fail from lack of talent. They fail from scattered energy. Random posts. Unclear goals. No system. No traction.
That’s where we come in.
What you need is a modern strategy, one built for how fans and industry decision-makers actually discover, connect with, and support artists today.
It’s not about chasing trends. It’s about building something real with purpose, with direction, and with a community that actually cares.
We work with artists who take their craft seriously, and know they’re meant for more.
If you’re committed to building a lasting career through remarkable art and real connection…
Welcome. You’re exactly where you need to be.
What makes Green Room Strategy different?
You won’t find hype here. You’ll find a seasoned partner who brings clarity to the chaos.
We blend industry-proven fundamentals, authentic relationship-building, and strategic insight to help you:
• Launch stronger
• Grow smarter
• Connect deeper
• And build a sustainable career without selling out
Strategic Support for Artists
Who Are Ready to Grow
Whether you’re building your audience, launching a new project, or scaling your creative business - Green Room Strategy gives you the clarity, support, and direction to move forward with confidence.
Grow Your Business
1:1 Strategic Coaching with John Lucchetti
Sometimes, the thing standing between you and real progress is clarity. In our Zoom sessions, we’ll work together to build and refine a strategic plan tailored to your goals.
You bring the vision. I bring the insight, structure, and accountability to help you move it forward - step by step.
Program Details »
Grow Your Audience
Marketing Strategy & Amplification
You don’t need another cookie-cutter campaign. You need trusted advisors who understands your vision and knows how to amplify it through the right channels.
We work alongside you to develop creative marketing strategies for your music, video, or entertainment project - and connect you with best-in-class talent across music, film, AR/VR, tech, live events, and more.
Bring Your Project
To Life
Creative Development & Execution
Have a big idea? We’ll help you shape it, strengthen it, and bring it into the world.
From early-stage concepting to execution strategy, we collaborate with you to maximize your project’s creative and business potential - connecting you with the right people, tools, and platforms to bring it to life.
FEATURED PROJECTS
Alan Parsons
Paul Mecurio
William Lee Golden
and The Goldens
White Rabbit Productions
Gary Jules
Musicians
For Kamala
WHAT PEOPLE ARE SAYING
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John Lucchetti started working for me two years ago. We were so lucky to find a man of his talent, creativity, and execution. He has been a major asset to our team, and has increased our visibility tremendously. He knows social media inside and out. He's quite remarkable with coming up with unusual campaigns that have made myself, and my family much more visible . We almost coordinate everything around John, because he has quickly become the nucleus of our team. I find John to be an asset to any team he plays with and recommend him highly.
William Lee Golden
5x Grammy Winning artist, Opry Member, and Country & Gospel Music Hall of Fame Inductee, William Lee Golden and the Goldens, Oak Ridge Boys. -
I initially hired John Lucchetti to help out with my online marketing strategy and he has since gone on to bring multiple high profile music projects to the table. He elevates projects by going far beyond what is asked, knows how to bring the right teams together, and is a pleasure to work with.
Alan Parsons
Grammy Award-Winning Engineer, Producer, Songwriter. The Alan Parsons Project, The Beatles, Pink Floyd, Al Stewart -
If you're building a team, I recommend putting John on it. In the indie music world, we're all forced to wear a lot of hats. But having John involved has allowed us to spread the load, which he carries with aplomb. It's reassuring to see that he truly understands the project and is always thinking of creative ways to push things forward. Whenever I run out of ideas, I can be sure that he's got a few in his pocket that I hadn't considered, which makes his participation invaluable. Plus, he's trustworthy, conscientious, and always happy to connect us with amazing people.
Al Sgro
Producer/ Manager/Partner, Gary Jules (UK Christmas # 1 for Mad World), Down Up Down Records, JEX Records -
Additional Testimonials